Boom360's Blog

Flashy Websites Lose Business

October 3rd, 2012 • Posted by Stephany Toman • Permalink

When people are checking out your website, they donít want to be greeted with any sort of music, lengthy animated introduction or any website done mostly in Flash. In fact, customers are usually annoyed by websites like these because when theyíre checking out your website, often theyíre multitasking at work, and the last thing they want is to be called out on it by a noisy website. When a potential customer visits your website, theyíre really only looking for a few specific things. They want to know:

  • Who you are
  • What you do
  • Where youíre located
  • Your hours of operation
  • Your product or service menu
  • How to contact you
  • Can they do it online

While many web designers may try to talk you into a Flash-based website, the reality of the situation is that customers really donít like all that razzle dazzle. Even if you make your intro under five seconds and accompanied by a ďskip introĒ button, itís still five seconds too long, and one click too many. Weíre living in a world of instant gratification and if you canít clearly and quickly give your customers the information they looking for, youíll lose business. A little Flash here or there is okay. A website done completely in Flash, however, not only has its limits, but it can actually cause you to lose business.


Aside from driving clients bonkers, another reason to avoid using a 100% Flash-based website for your business is because more and more customers are accessing your website through tablets and mobile phones. The problem? Most tablets and mobile phone donít support Flash. So if you have a Flash-based website and a customer tries to visit your site on their mobile devices, they wonít be able to access your page. Limiting your customersí ability to view your website on hand-held devices will not only navigate potential business away from your site, but youíll actually lead them to look for a similar business that they can access.

A few years ago, the main reason for not doing a website completely based in Flash was because search engines couldnít read that type of content, making your business virtually invisible. Since search engines can only read key words and not actual content on Flash-based sites, your website is not only less likely to show up in a search, but search engines are more likely to black list your websites.

In the last couple years, however, Adobe and Google have made some developments to make Flash files easier for search engines to read and index. Although these are some great advancements, Google can still only partially read and index the content on your website, while other search engines still wonít be able to understand your Flash content at all. This is a huge problem, because if customers canít easily find you online, you lose business.

Now, Flash isnít all bad, but itís best used in moderation. A little here or thereóthatís okay, but if you completely deck out your website in Flash, youíre not only putting limitations on your customers, but youíre putting limitations on your businessís success. Keep in mind that not even Adobe, the company that created Flash, has a Flash website.

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