Boom360's Blog

Is Your Business Prepared for the Mobile Movement?

November 14th, 2012 • Posted by Rachel Prewitt • Permalink

Is your business website mobile-friendly? If it isn’t, it should be. A lot of people use their smartphones to access the internet and connect instantly with their favorite businesses, websites and social networks, 24/7. In fact, last year, over a billion smartphones were bought.


Statistics to consider, provided by Google’s research on The Mobile Movement:

  • 81% of smartphone users access the Internet on their mobile devices.

  • 9 out of 10 searchers have taken action as a result of a smartphone search.

  • 95% of smartphone users looked for local information.

  • As a result of looking for local information, 77% contacted a business and 44% made purchases.

  • Nearly all local information seekers (88%) take action within a day.

  • 79% of smartphone users use their phone for shopping related activities and 74% of smartphone shoppers made a purchase as a result of using a smartphone.

  • 67% of smartphone users will do research on their phone and make a purchase in store.

  • 23% will do research on their phone and purchase the product online via a computer.

  • 16% will do research on their phone and visit the store to check the product out, before purchasing it on their smartphone.

  • 9% will visit a business and then make a purchase on their smartphone.

  • 27% of smartphone shoppers purchase via mobile websites.

  • Shoppers spent about $300 on purchases made via smartphone in 2010.

At this point, you’re probably saying, “Okay, okay—I get it, but how do I get started?” The answer is simple—with Boom360 Dynamic Websites.


While many companies build automated mobile websites, most of them just make a copy of your website’s layout and content, and then render it in a smaller format. This creates far-reaching consequences in the critical realm of search engine optimization (SEO) because basically, you now have two locations on the Internet that depict one website: a mobile version and a regular version. Google’s PageRank does not encourage or incentivize this form of web design, and your site could drop in PageRank. Furthermore, now that your content displays in two different locations, you also may have to update your content twice—meaning you may have just doubled your work!


Boom360 Dynamic Websites, on the other hand, don’t just make a copy of your website. Instead, your website is written from the get-go to automatically show a mobile-friendly version. In addition, your contact information will link directly into Google Maps and Google Places, so customers can find your business and your phone number then becomes a clickable link so they can call and ask questions. We’ve also prepared for the evolution of smartphone technology by making our Dynamic Websites scalable.


A mobile version of your website will not only help you reach a wider audience, but it will also help you engage, retain and foster new customers. In addition, your business will stand out in a modern way. To find out more about how to make your website mobile-friendly with a Dynamic Website, call us at (888) 735-0773. We’re here to help!

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